Olfactory Observations with Lizzie Ostrom

I love perfume. I love it as much as a person on a pretty stringent budget can – I usually can’t afford it, thusly, I love to read about it. I spend an inordinate amount of time trawling on fragrantica.com, and if I’m honest I feel that my profile there is the most revealing profile of myself on any social media forum. I think knowing that I *will* wear Autumn/Winter scents in Spring/Summer, that I am definitely not above wearing Britney Spears Midnight Fantasy, and that I suffered an addiction to Yves Saint Laurent’s Opium during my formative years is pretty much all you need to know about me.

Perfume can say a lot about a person – about their real or imagined selves, or at least whether or not you could stand being in a tight space with them.

In Lizzie Ostrom’s Perfume: A Century of Scents, you learn that it can say a lot about people in a much broader sense – politically, socially, geographically and more. As a harbinger of cultural developments and nuances, perfume is convincing and enthralling. Via a selection of 100 perfumes spanning 1900-1999, Ostrom waxes philosophical about their meaning, function, and creation and there is some interesting and still very relevant content – for instance, the façade (and ensuing mark up!) of ‘natural’ products (newsflash: a lot of toxic chemicals are natural), the cult of the celebrity and the ever-present devices of the advertising industry – how it has changed, and how it really hasn’t changed.

As a cultural investigation, it is impressive. But it’s also just fun to read, especially if you’re like me and are a person who loves perfume, and finds themselves asking strangers “Are you wearing Kenzo???” or slightly unnerving them by guessing which scent they’re wearing (I do this to patrons frequently, I’m not sure if they’re actually unnerved but I will definitely suggest Ostrom’s book to them in the future).

Whether you grew up during the 40’s and wore Madame by Rochas, or the 70’s when Jovan Musk was all the rage, or the 90’s when everyone wanted to smell fresh and preppy and loved Tommy Girl (memories of walking down Jervois Road with my mother as child come flooding back whenever I smell this!) – I think you will enjoy it. I remain heartbroken that Cacharel’s LouLou didn’t make the list, but I am willing to forgive.

Enjoy! And P.S - isn't Lizzie Ostrom gorgeous??? You can marvel at her here.

 

Stalking the catalogue: What the doctor smokes

"Funny and ridiculous as they undoubtedly are, deliberate humour doesn't play a big part in these adverts, maybe becausei it's only in retrospect that we can see that Dri-Poo for the hair might not be the most savoury of names, or that a horse machine (guaranteed satisfaction) might find its real market in sexually frustrated Victorian housewives."

What the doctor smokes : and other inspiring adverts through the ages by Kate Parker and the Advertising Archives
I have long been fascinated by vintage adverts and vintage posters. They provide an interesting look into an era that, born in the mid-70s, I would never know. They give me a slight feeling of nostalgia for the good times that my parents and grandparents would tell me about when I was young. More than that, though, they provide much in the way of hilarity. By the time I came along it was adverts promoting food served in aspic (blech) and fondue parties held by people who looked far too happy to eat things dipped in cheese (why why why) and crocheted vests galore (yes I am judging you for your vest).

Not so secret joy: Looking through our Heritage Images database every now and then for 'advertising' images and finding such gems as a model playing a piano accordion whilst surrounded by even more accordions, or a model wearing knitted beach wear. Nostalgia makes me do it. Now you can do it, too.